A full-funnel content project for cult.fit's corporate wellness division, built to drive leads among HR leaders and decision-makers at Indian organizations. The project spanned a 24-page research-backed handbook on workplace burnout in India, a lead-capture microsite designed as a visual and editorial experience, and a suite of email campaigns, all developed under the Untitled Rhapsody umbrella. Scope included content strategy, handbook writing, microsite copy, emailer copy, and a structured feedback and revision process with the client.