The Humble Made Luxurious
The Humble Made Luxurious
South India's humble plastic wire grocery baskets weren't just functional – they were cultural artifacts waiting for reinvention. We transformed them into luxury lifestyle accessories for contemporary professional women by weaving Kolam geometry into the brand identity and embedding the Tamil "Ka" into the logo. The earthy palette inspired by traditional craftsmanship and typography pairing Raleway with Kangoro created quiet sophistication that bridges nostalgia with modern elegance.
South India's humble plastic wire grocery baskets weren't just functional – they were cultural artifacts waiting for reinvention. We transformed them into luxury lifestyle accessories for contemporary professional women by weaving Kolam geometry into the brand identity and embedding the Tamil "Ka" into the logo. The earthy palette inspired by traditional craftsmanship and typography pairing Raleway with Kangoro created quiet sophistication that bridges nostalgia with modern elegance.
Category:
Category:
Branding
Branding
Client:
Client:
Koodai Kind
Koodai Kind
Duration:
Duration:
4 weeks
4 weeks
Wellness That Speaks ROI
Wellness That Speaks ROI
Category:
Category:
Website Design
Website Design
Client:
Client:
cult
cult
Duration::
Duration::
8 weeks
8 weeks
Weeks
Weeks
View Project
View Project

The Future of Storing Valuables
The Future of Storing Valuables
Category:
Category:
Brand campaign
Brand campaign
Client:
Client:
AURM
AURM
Duration:
Duration:
8 weeks
8 weeks
Weeks
Weeks
View Project

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